One of the biggest keys to successful online marketing is to
do regular follow-ups with your web site visitors. If some one
comes to your web site, what guarantee is there that they will
ever find their way back again. You may be tops in the search
engines one day and gone the next.
The answer is to contact them regularly. Remind them who you are
and why they need your product or service. It's rare if anyone
buys from the first exposure. Experts suggest that it takes at
least 3-7 exposures to gain that level of trust.
"So how do I get permission to follow up?", you ask.
First of all, never subscribe a visitor to a newsletter or reminder
list without their permission. This is a sure fire way of alienating
a possible customer. Or worse yet, losing your dial up.
1. First of all, ask your visitors to subscribe to your e-zine.
It's more enticing if you give them a freebie when they subscribe.
2. Do you provide a service? Why not offer visitors a free consultation
via e-mail. Simply have them fill out a web form and e-mail you
with their questions.
3. There are lots of software programs out there that will let
you brand a version with your logo. Offer your visitors this free
software to download. Have them sign-up to gain access to download
or get an access code to unlock your software.
4. You could have them sign-up to get access for downloading your
free E-book. Always make the subject of the E-book relate to your
target audience.
5. Folks love a free contest, sweepstakes or discount coupons.
Ask for their contact information to enter. You can announce the
winner or deliver the coupon by email.
6. A free membership to your "members only" web site
or directory is another way. Provide a sign-up form to receive
a user name and password.
7. How about offering a free online service from your web site.
Have visitors fill out their contact information to sign-up.
8. Do like the big boys do. Offer a free affiliate program. Visitors
will have to sign-up in order to receive marketing materials and
commissions.
9. Why not give people who visit your web site a free email course
sent via autoresponder. The internet is ideal for "how to"
info. Help them decide to buy your product or service. Simply
have them submit their contact information to receive the free
course.
10. You could allow visitors to submit a free classified ad on
your web site. Require them to give a valid e-mail address in
order to post an ad and then let them know when it is time to
re-submit.
Article by Earl B. Hall. Real folks are making big money online.
Grab your share - drop by http://www.powerpub.com now. NetPower Publishing
has helped thousands of small and home based businesses profit
online.
Webmasters/Ezine Publishers:
This article was written to assist internet marketing professionals.
You are hereby invited to copy/paste this article and use it in
your publication or post it at your web site. All that is required
is that you include the author's contact info at the end of the
article.
by Earl B. Hall
www.powerpub.com
Special
TopText & Surf+ UpDate 11/02/04
We have discovered that there are Contextual Advertising
Links which look very similar to TopText & Surf+ links
which are legitimate and sponsored by participating web
sites for more information
click here! |
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Now here is an interesting story about the filp side of spam
filters. I guess from now on when establishing a new client or
marketing account businesses and web sites will need to remind
their new customers to add them to the "approved" mailing
settings!
SPAM FILTERS ARE CRIPPLING EZINES
By Bob McElwain
The growing use of software to filter incoming email to an ISP
has added an unanswerable question: How many subscribers receive
your ezine. For several years now, I've ignored subscriber list
totals. The data is fuzzy when you look at numbers held, numbers
not delivered, and so forth. I track only the number of successful
deliveries. However, this number is now much less meaningful.
Many (most?) ISPs have installed email filters to block spam and
that other stuff I can't mention for fear of being blocked. If
those filters bounced back to the mailing service, the addresses
could be eliminated. Most are only trashed into the big black
hole of cyberspace. So there's no telling how many don't get through.
http://sitetipsandtricks.com/art/a061102a.html
Additional Info on Spamming
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resources geared toward the web master or site owner.
Laws & Regulations Against Spam
Email Marketing Ethics
and Spam Reporting
How do spammers get people's email
addresses?
Spam Fighter's Toolkit
Top 10 Ways To Legitimately Ask For
Your
Visitor's Contact Info
How to Protect Web Site Email Addresses
From Harvesters and Spammers
How and Where to Report Spam Abuse
Fight Guest Book and Public Forum
Spam!
Ethical Marketing Tips & Info
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